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Is wellness the new luxury? suggests a shift in consumer perception, with health and wellness now more important than material possessions

Looking great, feeling good and sleeping well are the new luxuries that consumers want to enjoy and flaunt according to a recent report by global retail analyst and top retail influencer Deborah Weinswig.

Writing on, Weinswig argues that the definition of health and wellness has evolved – something the spa industry should be poised to capitalise on. The phrase no longer refers simply to a lack of illness and disease, but to a more holistic state of being, where mental, physical and emotional health are all in sync.

Jack Ma, Chairman and Founder of Alibaba, says: ‘Today’s customers want to be healthy and happy, no matter who they are. Owning the most expensive goods has taken a back seat to looking and feeling good, and consumers are showing an increasing preference for participating in activities and indulging in experiences that promote their wellbeing.’